Best Online Marketing Management Courses and Programs | edX

Learn marketing management with online courses and programsManagers help organizations achieve marketing goals with careful planning and expertise. Learn marketing management with online courses delivered through edX.Create an accountWhat is marketing management?Marketing management is the organizational process of marketing strategy. Marketing managers handle the implementation of a variety of forms of marketing, from social media and online space to physical advertisements and events. Operationalization of marketing plans helps a business understand where their target audience is and how best to reach them. Without a solid plan and leadership, marketing dollars can be wasted on unsuccessful campaigns that go nowhere. Marketing managers are on the front lines of the business’s ROI. Businesses need better data and critical understanding of their marketing initiatives to see results and professionals with expertise in these skills could see themselves suited to lead the way.Browse online Marketing Management CertificatesFind new interests and advance your career opportunitiesStand out in your fieldUse the knowledge and skills you have gained to drive impact at work and grow your career.Learn at your own paceOn your computer, tablet or phone, online courses make learning flexible to fit your busy life.Earn a valuable credentialShowcase your key skills and valuable knowledge.Certificates (26)Courses (97)Executive Education (26)Master's Programs (2)Bachelor's Programs (1)CertificatesRelated TopicsMarketing management course curriculumMarketing managers can help businesses sort through massive amounts of data and big plans to determine which campaigns offer the most return. Learn about all the ways you can help your business's marketing department succeed with a foundational understanding of marketing management. You'll be able to make a plan, execute a marketing campaign, and measure results effectively.An introductory marketing management course could cover some of the following topics:Basic concepts of marketingAudience segmentation and targetingBrand differentiation and positioningMarketing strategyProduct pricing and promotion strategyWhether you're a seasoned marketer learning about new fields of marketing or a novice just getting started, edX has a variety of courses designed to help you succeed. Careers in marketing managementWith better data, marketing professionals can use strategic planning to launch campaigns and reach target markets more effectively. A considerable part of business development is a solid marketing program. Help your organization succeed with current and future customers by developing a growth strategy and ensuring that each marketing campaign hits the mark.More opportunities for you to learnWe've added 500+ learning opportunities to create one of the world's most comprehensive free-to-degree online learning platforms.