Master’s in marketing online | Top Programs on edX

Master’s in marketing programs onlineWant to lead in digital marketing? Earn your master's in marketing online and build advanced skills in strategy, research, and analytics.Explore online master's in marketing programsedX online master's in marketing programs: At a glanceLearn 100% online Gain in-demand marketing skills Study part time Advance or launch your career Apply with no fees Join a global community Browse online master’s in marketing programsWhy get an online master's in marketing?An online master's in marketing program can help you build the skills necessary to succeed in a field that cuts across every industry and sector.These graduate programs combine core marketing strategy with digital tools and analytics, preparing professionals from all backgrounds to qualify for management or leadership roles and drive results.Skills you'll learnHow to develop a marketing strategyPerform market researchReach your audience through social mediaBalance storytelling with marketing analyticsPrepare for a career in marketing with real-world learningWhat you'll learn in an online master's in marketingOnline marketing master's programs blend academic theory with real-world practice. You'll build a foundation in marketing principles and gain advanced skills in research, writing, strategy, and analytics. Many programs include a final business project or thesis.Some online marketing master's programs offer specialized tracks in strategic marketing, digital marketing, global marketing, or sustainability.Common topics include:Social media marketingBrandingContent strategy and marketing planningMarket research and consumer behaviorMarketing analytics and performance measurementInfluencer marketingEmail marketingEthical, sustainable, and global marketingWhat to know about admissions, tuition, and accreditationTo apply to an online master's in marketing program, you'll typically need a bachelor's degree in any subject from an accredited institution. Most programs may ask for proof of a minimum GPA, résumé or CV, and a personal statement.Standardized test scores like the GRE or GMAT are rarely required. However, international applicants may need to submit IELTS or TOEFL scores to demonstrate English proficiency.Tuition costs vary, depending on factors such as program length, course load, and whether the university is public or private. According to the National Center for Education Statistics, online master's in marketing students paid a median of $8,025 in annual tuition and fees as of 2020. range from $817-$2,850 per credit.Most master's in marketing online programs typically take about two years of full-time study to complete.When comparing programs, be sure to choose one that is accredited by a recognized body in your region to ensure quality and degree recognition.Explore online master's in marketing programsJobs you can get with a master's in marketingWhether you want to lead a high-performing marketing team or develop audience-tailored content, you can apply the skills you gain from an online master's in marketing program in many ways.Explore a few of the lucrative can prepare you for below, with salaries and job outlook data from the Bureau of Labor Statistics (BLS).Marketing ManagerMarket Research AnalystMarketing ManagerMarketing managers identify prospective markets and customers for a product or service. They develop marketing strategies for sales, content, and account management teams to follow. A marketing manager may also work with product and public relations teams to maximize an organization's return on investment (ROI) while ensuring customer satisfaction.Median annual salary (May 2024): $161,030Career outlook (2023-33): +8%Marketing ManagerMarketing managers identify prospective markets and customers for a product or service. They develop marketing strategies for sales, content, and account management teams to follow. A marketing manager may also work with product and public relations teams to maximize an organization's return on investment (ROI) while ensuring customer satisfaction.Median annual salary (May 2024): $161,030Career outlook (2023-33): +8%Not ready to start a full Master's program yet? Start with a MicroMasters® insteadedX delivers MicroMasters programs, which are shorter, more flexible alternatives to full graduate degrees. These rigorous programs focus on building specialized, career-ready skills in 2-12 months. You'll earn a university-backed credential and may apply credits toward a full master's if admitted to a participating institution.Unlike a full degree, there's no formal application process, and you can learn at your own pace, making it well-suited for working professionals.Frequently asked questionsIs a master's in marketing worth it?A master's in marketing may help you advance, pivot, or specialize in your career. If you're looking to build in-demand skills, qualify for leadership roles, and improve job prospects or earning potential, it may be a strong investment, especially if the program is accredited, aligns with your career goals, and offers real-world experience or networking opportunities.Which is better, an MBA or a master's in marketing?It depends on your professional aspirations. An MBA covers broad business, management, and finance topics. A master's in marketing focuses deeply on strategy, analytics, and consumer behavior.Are online master's degrees recognized?As long as the university or program is accredited, online master's degrees are respected by employers and academic institutions.How long is a master's in marketing?While credit requirements for graduation vary, an online master's in marketing usually takes 15-24 months to complete. A program's duration depends on factors such as full- or part-time enrollment and individual program requirements.How much money can I make with a master's in marketing?Salaries for graduates of master's in marketing programs may vary depending on their years of work experience, specialization, employer, and location. Per the BLS, the median annual wage for advertising, promotions, and marketing managers was $159,660 in 2024.Why learn on edX?Learn on your scheduleAccess courses anytime, anywhere — on the edX website or mobile app.Advance your careerGain in-demand skills and industry knowledge with over 4,600 online programs designed to help you grow professionally.Get a world-class educationLearn from Microsoft, Harvard University, Massachusetts Institute of Technology (MIT), University of California, Berkeley, and more than 260 other leading universities and organizations worldwide.Join a trusted global platformFounded by Harvard and MIT, edX is home to more than 86 million learners and partners with some of the world's best universities and companies.Register now